Rwanda-based agricultural market access & value addition
Rwanda · East Africa → Global markets

Rwandan Produce.Global Markets.One Trusted Supply Chain.

Fresh Connect sources, aggregates, quality-controls and connects premium fresh produce from Rwanda and East Africa to international buyers.

200+Outgrower farmers
2Supply lines: Rwanda & Kenya
Up to 7Containers a week at peak
24hQuote response

What We Supply

Export-ready fresh produce sourced through our Rwanda and East Africa supply network.

Prices by quotation

Add products to your quote list and send one request. We reply with a formal quotation covering price, grade, packaging, Incoterm (FOB or CIF), payment terms and shipment timing.

Export programmes

Available for Export

Current products and supply programmes available to international buyers.

Request Today’s Export Offer
ProductOriginGrade / sizeAvailable volumeDestinationIncoterm
Volumes, grades and shipment windows change through the season, so each offer is confirmed in writing. Where details are not yet confirmed, they are shown as “On request”.
Export terms

Flexible Export Pricing

Fresh Connect provides export quotations based on product, grade, volume, destination, shipment timing and agreed Incoterms.

ProductGrade / sizeVolumeDestinationShipment timingIncoterm
FOB

Free On Board

We deliver the goods cleared for export and loaded on board at the port of shipment. You arrange the main freight and insurance.

CIF

Cost, Insurance & Freight

We arrange the main freight and insurance to your named destination port. You handle import clearance on arrival.

+

Other destinations on request

Need another Incoterm, an air-freight option or a destination not listed? Tell us in your request and we will quote accordingly.

Terraced farmland on the hillsides of Rwanda
Where our produce comes from

Rwanda at Our Core.
East Africa in Our Network.

Fresh Connect is rooted in Rwanda, working with farmers and supply partners to connect African agricultural production with regional and global markets.

Our Rwanda operations form the foundation of our supply chain, while qualified East African partners enable additional supply flexibility where buyer requirements, volumes or seasons require it.

RwandaCORE SUPPLY

Our foundation: farmers, outgrowers and supply partners across Rwanda.

East AfricaPARTNER SUPPLY

Qualified partners add flexibility when volumes or seasons require it.

Every offer states the product’s country of origin. We never present partner-sourced produce as Rwandan.

Why Fresh Connect

Why Buy From Fresh Connect?

Reliable Sourcing

Structured sourcing through farmers, aggregators and qualified supply partners.

Quality Control

Product inspection, grading and quality-control processes throughout the supply chain.

Traceability

Visibility from sourcing and aggregation through packing and export.

Export Coordination

Documentation, logistics and shipment coordination for international markets.

Flexible Supply

Access to Rwanda and wider East African supply networks.

One Commercial Partner

A single point of coordination between producers, exporters and international buyers.

Who we work with

Built for International Buyers

Talk to Our Export Team

Importers

Reliable sourcing and export coordination.

Distributors

Structured supply programmes for recurring demand.

Retailers

Quality-controlled produce and retail-ready packaging.

Processors

Agricultural raw materials for value-added production.

Value addition

From Fresh Produce to Value-Added Products

Fresh Connect is developing value-addition opportunities designed to increase the value captured from African agricultural production while creating additional market opportunities for farmers and local industry.

Fresh ProduceSourced from farmers and partners
ProcessingAdding value close to the farm
Avocado OilIn development
Branded ProductsRetail-ready Fresh Connect range
Global MarketsRegional and international buyers

Value-addition projects are in development and subject to financing and market demand.

NEW · COMING TO OUR E-SHOP

Our own brand.
From Rwandan soil
to the shelf.

Fresh Connect is moving beyond bulk export. Our branded range puts Rwandan produce into retail-ready packs — labelled for each destination market and sold directly through our website.

  • Retail-ready packagingCartons, punnets and crates designed to go straight onto shop shelves.
  • Labelled for each marketLanguage, weights and labelling prepared for the UK, EU, Japan and the Gulf.
  • Traceable on every packA QR batch code links each pack to its farm, grade and journey.
Explore the range
Concept display of Fresh Connect branded boxes, crates and punnets in a packhouse
Concept packaging · final designs in development
Brand valueA recognised Rwandan name on shelves, not an unlabelled commodity.
Direct to buyersOur e-shop lets retailers and importers order packs directly.
More for farmersValue added in Rwanda, through our grading and packhouse network.
Built on traceabilityThe same batch-coded system behind every export shipment.

The branded range

Choose a destination market to see how each pack is labelled.

SAMPLE KIT · JAPAN MARKET · 日本向けSAMPLE KIT · JAPAN

Taste the range, labelled for Japan

  • Hass avocado in protective netting
  • Retail punnet of seasonal produce
  • Japanese-language labels and pack spec sheet
SAMPLE KIT · UK MARKETSAMPLE KIT · UK

A buyer’s box for UK retail

  • Selection of branded packs from the range
  • Dried beans and chilli sauce samples
  • UK labelling and pack spec sheet
Supply chain

From Farm to Global Market

Seven steps, one coordinated chain. Tap a step to see what happens there.

VisibleVerifiableSustainable
Traceable. Quality-controlled. Export-ready.From farms in Rwanda and East Africa to buyers around the world.
Explore traceability
Quality & traceability

Our quality promise

Fresh Connect works with qualified suppliers and applies quality controls matched to each customer and destination market. Every batch is coded so its journey can be traced.

A Rwandan farmer kneeling beside a crate of freshly harvested produce
  1. 01

    Source

    Known farmer, aggregator or supply partner.

  2. 02

    Inspect

    Checked for maturity and defects.

  3. 03

    Grade

    Sorted to export or retail-ready standard.

  4. 04

    Pack

    Batch-coded export cartons.

  5. 05

    Document

    Phytosanitary and customs paperwork issued.

  6. 06

    Deliver

    Shipped to agreed terms and destination.

Know Where Your Produce Comes From

Farm→Collection→Quality Control→Packing→Export→Destination

Each batch carries a record of where it came from and how it was handled. See the kind of information a record holds:

Global markets

We only mark a market “active” where Fresh Connect has genuine commercial supply today. Programme lanes are agreed routes getting ready to ship; targets are ambitions, not claims.

Freshness guarantee

Fresh on arrival —
or we make it right.

Every Fresh Connect pack is dated, coded and kept cold from farm to door. If something arrives below standard, reporting it takes two minutes.

Cold chain from harvest

Produce is pre-cooled at the packhouse and kept at its correct storage temperature through transport.

Dated & coded packs

Every pack carries a packed-on date, a best-before date and a QR batch code you can trace.

No out-of-date stock

Stock ships first-expiry-first-out, and no pack leaves us with less than its minimum shelf life.

Shelf life & storage

Returns & claims

Something not right?

  1. 1
    Report within 48 hours of deliveryShare the batch code from the pack and a photo of the problem.
  2. 2
    We review within 24 hoursWe check the batch record, cold-chain log and delivery notes.
  3. 3
    You choose the fixA replacement on your next delivery, a credit note, or a refund to your original payment method.
Arrived past its best-before dateAlways covered
Below the minimum shelf life on arrivalCovered
Damaged, spoiled or below the stated gradeCovered
Short weight or wrong itemCovered
Spoiled after incorrect storage at your endNot covered
Change of mind on fresh produceNot covered

Report an issue

Tell us what happened and we’ll check straight away whether it’s covered.

Enter the delivery date.
Add the batch code so we can trace it.
Enter a valid email.
What if my order arrives past its best-before date?

That should never happen, and it is always covered. Report it with a photo of the date and you get a full replacement or refund for the affected packs, whichever you prefer.

What is the “minimum shelf life on arrival”?

It is the least number of days a pack will have left before its best-before date when it reaches you. We rotate stock first-expiry-first-out and hold back any pack that would arrive with less.

Can I return produce I no longer want?

Because fresh produce is perishable, we can’t take back items for a change of mind. Anything that arrives damaged, spoiled, short or below standard is covered.

What do I need to make a claim?

The batch code printed on the pack, a clear photo of the problem, and your delivery date. For cold-chain claims, a note of the temperature on arrival helps us act faster.

How are refunds paid?

Refunds go back to your original payment method. Trade customers can choose a credit note against their next order instead.

Request Today’s Export Offer

Tell us what you need. Our export team will review your requirements and reply with availability and pricing.

Your details
Enter your full name.
Enter your company name.
Enter your country.
Enter a valid email so we can reply.
Your requirements
Tell us roughly how much you need.
Enter the destination.
Growing together

Our farmers, our foundation

Fresh Connect exists because of the farmers who grow with us. Fair pricing, reliable off-take, and shared quality standards keep the relationship working both ways — current figures and targets are shown separately.

CURRENT200+OUTGROWERS
TARGET1,000+FARMERS
LONG-TERM TARGET2,000+TONNES / YEAR
TARGET30–40%WOMEN & YOUTH PARTICIPATION

Development impact figures represent preliminary targets and are subject to scale-up, market demand and financing.

Two workers loading crates of mangoes into a truck
Working with farmers and cooperatives to connect their produce to regional and global markets.
Who we are

About Fresh Connect

Fresh Connect Ltd is a Rwanda-based agricultural market-access and value-addition company connecting farmers and qualified supply partners to regional and global markets.

Our activities span agricultural sourcing, aggregation, quality control, export coordination, market access and value-added agricultural products.

SourcingAggregationQuality controlExport coordinationMarket accessValue addition
HeadquartersKigali, Rwanda
Core markets
RwandaEast AfricaMiddle EastEuropeOther international markets
Contactorder@freshconnect.rw
+250 788 857 694
Kigali, Rwanda → the world

From farm to market.
With confidence.

We source, aggregate and connect — so you don’t have to guess.

Start a wholesale order